Strategic Communications
Global Artivism
Communications, Marketing, Brand & Publicity for Global Artivism Convening in Salvador, Bahia, Brazil
Global Artivism’s convening in Brazil brought together artists, activists, and cultural workers from over 80 countries, engaging more than 1,000 participants through 70+ workshops, performances, and art activations focused on art as a tool for social transformation.
Camargo-Velasquez led the narrative, media strategy, and public-facing storytelling for the convening, positioning it as a global movement moment at the intersection of art, culture, and social transformation. The communications strategy delivered measurable impact, including over 800,000 Instagram views, growth to 5,100 followers within one month, and 36 earned media features across television, print, radio, and online outlets. Working closely with organizers, partners, and creatives, Camargo-Velasquez ensured cohesive, values-driven messaging before, during, and after the convening, while managing public relations, mini-documentary production, social media coverage, and design teams to extend the convening’s impact beyond the event.
Movement Generation
Communications
Layel Camargo grew the Movement Generation Instagram platform from just under 1,000 followers to over 10,000 in three months by leading an integrated digital communications strategy in preparation for the release of The North Pole Show web series. This growth was driven by targeted campaigns and content strategies, including the #FireSeeds campaign, which mobilized artists across the organization’s network to create and share art responding to the wildfire crisis; consistent posts highlighting screenings and behind-the-scenes updates from the filming of The North Pole Show; and the launch of the Creative Wildfire Artist Fellowship, which significantly increased the volume of high-performing, artist-led content on Instagram. Layel commissioned original artwork from over 20 artists, further enriching the platform’s visual storytelling, and led a coordinated digital campaign calling attention to Pacific Gas and Electric’s role in a deadly California wildfire. Additionally, Layel produced and hosted an original podcast, Did We Go Too Far, expanding the organization’s storytelling ecosystem and deepening audience engagement across platforms.
